Search & Commerce · Ecommerce growth & technology
Search, technology, and execution—working together.
Senior-level SEO and AI search strategy, Shopify development, conversion optimization, analytics, and marketing operations for established ecommerce brands. We help find what is holding growth back—and make the changes needed to move forward.
- 20 years across search, ecommerce, digital product & growth
- Direct involvement in strategy and technical execution
- Founder-led — no hand-off to a junior team
Your marketing team has a roadmap. Who makes it happen?
Growing ecommerce brands rarely lack ideas. They lack time, technical ownership, and a clear path from opportunity to execution.
Our approach: one senior partner to diagnose, prioritize, implement selectively, and coordinate specialists where the work calls for them.
SEO recommendations wait for development
The opportunities are known; the changes sit in a queue behind other priorities.
Marketing platforms disagree about performance
GA4, ad platforms and the store report different numbers, so decisions stall.
Landing-page tests get stuck in a backlog
Ideas are ready to test; the storefront work to launch them isn’t.
The stack outgrows the team
Apps, subscriptions and workflows become more complex than the people supporting them.
The usual setup
Working with Search & Commerce
Strategy from one vendor, implementation from another
Strategy and implementation owned together
Recommendations measured by volume
Work prioritized by expected commercial impact
Senior people sell, junior people deliver
Senior involvement from first call to final QA
Tracking added after launch, if at all
Measurement designed in before anything ships
Connected capabilities. Commercial priorities.
Engage us for one area or several. Each is delivered with the others in mind — an SEO change accounts for tracking, a conversion test accounts for site speed.
Hands-on in Shopify Plus, Liquid, GA4, Google Tag Manager, BigQuery, Klaviyo, the Meta Conversions API and more. See the full stack
- Founded and scaled multiple search-driven digital businesses, including successful exits
- Led cross-functional growth and delivery initiatives involving approximately 18 internal and agency contributors
- Hands-on with the technical detail: site architecture, structured data, tracking and experimentation
Support shaped around the problem.
Scope is agreed after an introductory conversation and a look at your current setup. Every engagement is priced to its scope — there are no fixed packages.
Model
Best when
Typically includes
Strategic Advisory
Technical and commercial diagnosis, prioritization, measurement, and senior advice for teams that can execute internally.
You have capable teams and need a clear, prioritized plan to direct them.
Audits, roadmap, advisory sessions with your team and partners
Growth & Technical Operations
Ongoing partnership combining strategy with a defined amount of implementation and specialist coordination.
There is a backlog of high-impact work and no one senior enough to own it end to end.
Monthly priorities, a defined amount of implementation, coordination with developers and agencies
Fractional Ecommerce Growth Leadership
Senior ownership of search, web performance, marketing technology, and the cross-functional roadmap without adding a full-time executive.
You need ownership across marketing, technology and vendors without a full-time executive hire.
Roadmap and budget input, vendor management, a seat in your planning cadence
Prefer a defined first step? Some clients begin with a fixed-scope diagnostic — a short advisory engagement that ends in a prioritized roadmap. It’s an option, not a requirement; most conversations simply start with a call.
How every engagement runs
Discover
Understand the business, the customer and the technical environment: analytics, platform, integrations, team and constraints.
Output Findings memo and system map
Prioritize
Rank opportunities by expected impact, effort and risk. Agree a short list worth doing now — and what to leave alone.
Output Prioritized roadmap
Execute
Implement directly, or coordinate your developers and agencies with clear specifications, QA and measurement built in.
Output Shipped, documented changes
Optimize
Measure what changed, learn from it, and feed the results into the next cycle of priorities.
Output Results review and next priorities
Your next growth opportunity might be hiding in your technology.
Tell us what you’re working on. You’ll get a direct reply from the founder — and an honest view on whether we’re the right fit.