Service
A storefront your marketing team can actually move with.
Shopify development and web operations from someone who understands why each change is being made. Theme work, landing pages, performance and integrations — shipped quickly, built to last, and measured.
Best for
Shopify and Shopify Plus brands whose marketing roadmap is waiting on development, or whose theme has grown slow and fragile.
Typical scope
Defined projects (a redesign, a migration, a landing-page system) or a monthly web operations retainer.
Works with
Your in-house developers or agency, design team and marketing leads.
Tools
Shopify · Shopify Plus · Liquid · Online Store 2.0 · Checkout Extensibility · Shopify Functions · Shopify CLI · JavaScript · HTML & CSS · GitHub · Cloudflare · Shoplift
Common problems
When the website becomes the bottleneck.
Every change is a ticket
Simple landing pages and PDP updates wait in a development queue for weeks.
A theme no one wants to touch
Years of patches, abandoned apps and inline scripts make every change risky.
Slow pages on mobile
Heavy apps, unoptimized media and render-blocking scripts drag down Core Web Vitals and conversion.
Developers building without the marketing brief
Work ships to spec but misses the tracking, SEO or testing requirements that make it useful.
Checkout customizations stuck on legacy approaches
checkout.liquid and script-based customizations need moving to Checkout Extensibility.
Too many vendors, no single owner
Theme agency, app developers and freelancers each own a piece; nobody owns the site.
Capabilities
Hands-on development, with the commercial context built in.
Theme development
Clean, maintainable Online Store 2.0 work.
- Custom sections and blocks in Liquid
- JavaScript, HTML and CSS
- Theme refactoring and app clean-up
- Design-system aligned components
Landing pages & templates
Pages marketing can launch and reuse.
- Landing-page design and development
- Modular page builders inside the theme
- PDP and collection page improvements
- Campaign and promotional templates
Checkout & integrations
Modern Shopify extensibility, done correctly.
- Shopify Checkout Extensibility
- Checkout UI extensions and Shopify Functions
- Ecommerce integrations and apps
- Customer accounts and portals
Performance
Speed as a revenue lever.
- Core Web Vitals diagnosis and fixes
- Script, app and media optimization
- Cloudflare and caching configuration
- Performance budgets for new work
Audits, migrations & redesigns
Big changes without broken revenue.
- Technical audits of theme and stack
- Site migrations and replatforming to Shopify
- Redesign planning and QA
- SEO and tracking continuity
Web operations
Someone who owns the storefront.
- Ongoing website maintenance
- Release management and QA
- Vendor and developer coordination
- Documentation and hand-over
In practice
We work inside the storefront: templates, landing pages, apps, product experiences, and release coordination—without losing sight of merchandising and marketing priorities.
Led · implementation coordinated
A cart upsell, from test to everyday storefront
Planned the upsell, defined success measures, and took it from controlled testing to full rollout as part of owning a Shopify Plus roadmap.
Led
Near-weekly releases across in-house and agency teams
Ran release and QA operations for a storefront delivered by in-house managers and agency developers, designers and content specialists, sustaining a near-weekly release cadence.
Implemented directly
A custom Shopify registration experience
Developed and implemented a custom Shopify landing page and registration form in Liquid and JavaScript, and connected it to Klaviyo so each registration arrived with its associated customer information. Hands-on development, not oversight.
Anonymized examples from the founder’s work. Client names, figures and identifying details are withheld. Each label shows whether the work was implemented directly, led, or delivered with development and agency partners.
What you get
- Production-ready theme code in your repository, reviewed and documented
- Reusable sections and templates your team can edit without a developer
- Performance audit with measured before-and-after Core Web Vitals
- Checkout Extensibility migration plan and implementation
- Release checklist covering SEO, tracking and accessibility for every launch
- Clear specifications when another developer or agency builds
Why it matters commercially
Faster time to market
Campaign pages and tests launch in days, not sprints.
Lower risk with every release
Changes ship with tracking, SEO and QA checked, so launches do not quietly break revenue.
A faster, leaner store
Fewer apps and scripts mean better Core Web Vitals and a better experience on mobile.
One accountable owner
A single point of responsibility for the storefront, regardless of how many vendors touch it.
Engagement approach
How web operations engagements run.
Built for a steady release cadence, not one-off heroics.
Discover
Audit the theme, apps, integrations, performance and current release process.
Output Technical audit
Prioritize
Agree on a backlog weighted by commercial impact and risk.
Output Development roadmap
Execute
Build, review and release in small, tested increments.
Output Shipped, documented releases
Optimize
Track speed, errors and conversion after each release.
Output Release review
Questions we hear often
Do you replace our development agency?
Not necessarily. Many clients keep their agency for large builds while we handle faster-moving marketing work, set specifications and review quality. Where there is no developer, we build directly.
Can you work on a custom or heavily modified theme?
Yes. We start with an audit so we understand what is safe to change, and we document what we touch so the theme becomes easier to maintain, not harder.
Do you design as well as develop?
We design landing pages and page improvements within your existing brand system. For a full brand redesign we work alongside your design team or agency.
Ready for a storefront that keeps up with marketing?
Tell us what is waiting on development right now, and we’ll suggest where to start.