Service
Marketing systems that talk to each other — and do the busywork.
We connect Shopify, Klaviyo, subscriptions, CRM and the rest of your stack so customer data flows where it is needed, segments stay accurate, and manual operational work disappears.
Best for
Brands with a capable lifecycle or retention team held back by disconnected tools, unreliable data or manual workarounds.
Typical scope
A marketing technology audit, specific integration projects, or ongoing systems support.
Works with
Your retention and CRM team or email agency — we build the systems; they run the campaigns.
Tools
Klaviyo · Shopify Flow · Skio · Shopify Admin API · GraphQL · Webhooks · HubSpot · Gorgias · Zapier · Make · OpenAI and Claude APIs
Common problems
When the stack creates work instead of removing it.
Segments built on incomplete data
Key customer attributes live in Shopify, a subscription app or a spreadsheet — but not in Klaviyo.
Manual processes everywhere
Tagging orders, updating SKUs and moving data between tools is done by hand every week.
Subscription and portal friction
Customers cannot easily manage subscriptions, and support absorbs the difference.
Integrations no one owns
An app sync breaks silently, and it takes weeks to notice the flows have stopped.
Overlapping tools
Several apps doing similar jobs, each with a monthly fee and a slice of the data.
Capabilities
The plumbing behind modern retention marketing.
We are not an email campaign production agency. We build and maintain the systems your team or agency uses to run lifecycle marketing.
Klaviyo & lifecycle systems
Data and logic, not campaign calendars.
- Klaviyo integrations and data feeds
- Customer segmentation systems
- Flow architecture and trigger logic
- Custom events and profile properties
Shopify automation
Remove repetitive operational work.
- Shopify Flow workflows
- Product and SKU workflows
- Order tagging and routing
- AI-assisted operational automation
Subscriptions & accounts
Smooth recurring revenue operations.
- Subscription platforms including Skio
- Customer portal integrations
- Migration between subscription tools
- Retention and cancellation flows
Integrations & audits
Connected, documented, monitored.
- API and webhook integrations
- CRM integrations
- Marketing technology audits
- Monitoring and failure alerts
In practice
Connect capture forms, customer attributes, subscriptions, and lifecycle events so the systems reflect what customers actually do.
Led
Lifecycle data into Klaviyo
Built integrations that sent quiz responses, acquisition source, purchase behavior and subscription status into Klaviyo events and segments to drive automated journeys.
Implemented directly
Registration data connected to Klaviyo
Built the integration between a custom Shopify registration form and Klaviyo, so front-end interactions fed marketing automation and customer data workflows. The Liquid, JavaScript and Klaviyo connection were built directly, not specified for someone else.
Led · implementation coordinated
Upsells inside a subscription storefront
Coordinated a cart upsell for a subscription ecommerce business, designed to increase cart value without adding checkout friction or confusing customers about their purchase options.
Anonymized examples from the founder’s work. Client names, figures and identifying details are withheld. Each label shows whether the work was implemented directly, led, or delivered with development and agency partners.
What you get
- Marketing technology audit: tools, data flows, overlap and cost
- System map showing where each piece of customer data lives and moves
- Built and tested integrations, Flow workflows and automations
- Segment and property definitions your team can rely on
- Runbooks and alerting so failures are caught early
- Recommendations on tools to consolidate or retire
Why it matters commercially
Better-targeted lifecycle marketing
Accurate data in Klaviyo means more relevant messages and better retention.
Hours returned to the team
Automating manual work frees people for higher-value tasks.
Lower software spend
Consolidating overlapping tools reduces subscription costs and complexity.
Fewer silent failures
Monitoring catches broken syncs before they cost revenue.
Engagement approach
Map the system before changing it.
Integrations are only as good as the understanding behind them.
Discover
Inventory tools, data flows, manual processes and pain points.
Output Stack audit and system map
Prioritize
Rank automations and integrations by time saved and revenue impact.
Output Automation roadmap
Execute
Build, test and document integrations and workflows.
Output Live, documented systems
Optimize
Monitor reliability and refine as the business evolves.
Output Health checks
Questions we hear often
Do you build email campaigns?
No. We focus on the systems — integrations, data, segmentation logic and flow architecture. Campaign strategy, design and copy stay with your team or email agency, who benefit from better data.
What does AI-assisted operational automation look like?
Practical, supervised uses: drafting product data from structured inputs, classifying support tickets, summarizing reviews, or flagging anomalies in orders. We favor automations with a human checkpoint over fully autonomous ones.
Can you migrate us between subscription platforms?
Yes. Subscription migrations need careful planning for payment methods, customer communication and portal changes. We plan and coordinate them with the platforms involved.
Let’s make your stack work for your team.
Tell us which manual task or broken sync is costing you the most time. We’ll suggest how to remove it.