Service
Search visibility built into how your store actually works.
Technical, ecommerce and AI search optimization for brands that need more than an audit: we find what limits organic discovery — in Google, AI answers and shopping surfaces — and implement the fixes in your platform.
Best for
Shopify and Shopify Plus brands with meaningful organic traffic at stake, a migration on the horizon, or a growing gap between content output and search results.
Typical scope
An audit and roadmap, a migration project, or ongoing optimization with implementation capacity.
Works with
Your content, development and paid media teams — or directly in the theme when there is no one else to do it.
Tools
Google Search Console · Google Merchant Center · Bing Webmaster Tools · Shopify & Shopify Plus · Liquid · Schema.org · GA4 · BigQuery · Screaming Frog · Cloudflare
Common problems
Where ecommerce search programs usually break down.
Audits that never get implemented
You have a list of 200 issues. The fifteen that matter are buried, and development time goes to the easy ones.
Collection and product pages competing with each other
Faceted navigation, duplicate variants and tag pages split authority and confuse crawlers.
Content that ranks for the wrong intent
Blog traffic grows while commercial category pages stay on page two.
Migrations and redesigns that lose visibility
Redirects, URL changes and template rewrites shipped without a search plan.
Uncertainty about AI search
Customers ask assistants for product recommendations, and you have no view of whether — or how — your brand appears.
Feeds and Merchant Center treated as an ad-ops task
Product data quality affects free listings and AI shopping results, but no one owns it.
Capabilities
Everything that decides whether customers find you.
Each capability can be engaged on its own; most programs combine three or four.
Technical SEO
The foundations: crawling, indexing, rendering and speed.
- Crawl, index and rendering analysis
- Canonicalization, faceted navigation and pagination
- Core Web Vitals and template performance
- Robots, sitemaps and log-file review
Ecommerce & Shopify SEO
Platform-specific issues most generalists miss.
- Collection, product and variant strategy
- Shopify URL structure, tags and filters
- Theme and app impact on crawlability
- Internationalization with Shopify Markets
Architecture & content
Pages that match how customers search and buy.
- Site architecture and navigation
- Keyword-to-page mapping by intent
- Content strategy and editorial briefs
- Internal linking systems
Structured data
Accurate, supported markup — nothing added for show.
- Product, Offer and Organization schema
- BreadcrumbList and Article markup
- Validation against rendered pages
- Theme-level implementation
Migrations
Platform moves and redesigns without the traffic cliff.
- Pre-migration benchmarks and URL inventory
- Redirect mapping and testing
- Launch-day checks and monitoring
- Post-launch recovery plans
AI search & shopping visibility
AEO and GEO for generative search experiences.
- AI visibility benchmarking across assistants
- Entity and brand information consistency
- Product feed optimization and Google Merchant Center
- AI shopping discoverability
In practice
From ecommerce taxonomy and structured data to crawl governance and AI-search visibility measurement, the work connects discoverability to real customer journeys.
Led
Search discovery architecture for large catalogs and platforms
Defined information architecture, taxonomies, structured profiles, internal linking, programmatic templates and indexing controls for large collections of products, services, locations and entities — and aligned product and engineering teams on launch quality.
Led
Taxonomy and category architecture for a large retail catalog
Built the taxonomy, category architecture, internal linking and analytics for a retail catalog of tens of thousands of products.
Led
AI-search visibility measurement
Built measurement of brand visibility, citations and referral behavior across ChatGPT, Perplexity, Gemini and Google’s AI experiences, reviewed alongside organic search. This is visibility measurement — not a claim of AI-driven revenue or guaranteed AI mentions.
Anonymized examples from the founder’s work. Client names, figures and identifying details are withheld. Each label shows whether the work was implemented directly, led, or delivered with development and agency partners.
What you get
- A prioritized findings report ranked by impact and effort — not by count
- Implementation-ready tickets, or the changes themselves in your theme
- Keyword-to-page map and site architecture recommendations
- Structured data templates validated against live pages
- AI visibility benchmark: where and how your brand appears today
- Merchant Center and product feed diagnostics
- Monthly reporting tied to commercial pages and revenue, not vanity rankings
Why it matters commercially
Less dependence on paid acquisition
Organic visibility on commercial pages lowers blended acquisition cost over time.
Fixes that actually ship
Because we can implement, recommendations do not stall in a backlog waiting for interpretation.
Protected revenue during change
Migrations, redesigns and replatforms are planned with search risk accounted for up front.
A clear view of AI search
You know how your brand and products appear in generative answers, and what can influence it.
Engagement approach
From diagnosis to shipped improvements.
The same four stages, applied to search.
Discover
Crawl the site, review Search Console, analytics and logs, and benchmark AI and shopping visibility.
Output Search health baseline
Prioritize
Rank issues and opportunities by revenue exposure, effort and risk.
Output Search roadmap
Execute
Implement in the theme, brief content and developers, configure feeds and markup.
Output Shipped fixes and briefs
Optimize
Track indexing, visibility and revenue from organic; iterate monthly.
Output Monthly search review
Questions we hear often
Can you guarantee rankings or AI recommendations?
No — and you should be wary of anyone who does. Search engines and AI assistants decide what they show. We improve the factors you can control: technical health, content relevance, product data quality and brand consistency, and we measure the effect honestly.
What do AEO and GEO actually involve?
Answer engine and generative engine optimization focus on how AI systems understand and cite your brand: clear, consistent entity information, well-structured content that answers real questions, accurate product data in feeds, and technical accessibility for crawlers. It builds on solid SEO rather than replacing it.
Do you write content?
We set content strategy, map topics to pages and write detailed briefs. Production can be handled by your team or writers you already use; we can review drafts for search and accuracy.
How soon will we see results?
Technical fixes on important templates can show movement within weeks of being crawled. Content and authority work compounds over months. We agree leading indicators up front so progress is visible before revenue moves.
Find out what is holding your search visibility back.
Share your store URL and what you are seeing. We’ll reply with an honest first read on where the opportunity is.